2008 Woodie Awards
Boston living healthy
Eco-friendly shop to hit Newbury Street
Adam Coulter, Collegian staff
Issue date: 4/25/08 Section: News
The founders of one of the fastest-growing private companies in the United States are coming to Boston and bringing with them a slew of their own products, including a message to educate and motivate people to the importance of using healthy, planet-friendly products.
Method, an eco-friendly, home care company, is bringing its campaign "People Against Dirty," on a mission to detox Boston, to the Bay State.
A temporary "detox your home" shop will be set up at 329 Newbury Street and will house many of Method's people and planet-friendly products, along with sample product displays, experts, and some aroma and ingredient workstations.
At these stations there will be sampling, and any interested people will be able to test out Method's products.
"We have a brand, and fragrance is a big part of it, so we offer samples for people to take and try," said Eric Ryan, Method's co-founder.
According to Method's Web site, its products use biodegradable ingredients derived from natural materials, and have such fruit and flower inspired fragrances as cucumber and French lavender. There will also be a "toxic turn-in" at the Newberry Street shop where people can drop off their old cleaning products.
"We'll properly dispose of the chemicals that are brought in and in return we'll give each person a method product," Ryan said.
Part of Method's philosophy is that living in a healthy home is indicative of an overall healthy lifestyle.
"We see products that use poisons to make a house clean, and they cause pollution as well, it makes no sense," Ryan said.
Method's co-founder also commented on the lack of knowledge concerning the long term effects of using chemical cleaners in the home.
"Nobody knows 30, 40 years down the road what the chemicals will do, no matter what though, ongoing use is not healthy for the planet," he said.
On select evenings, the Boston shop will transform into a private party space where a series of events will be hosted centering on educating, and motivating people to live healthier lives. The co-founders will be in Boston until April 27 and any college student who has their school identification at the shop will receive a discount on products.
Ryan, the architect of Method, explained that the company is about advocacy and that the ultimate goal of bringing the campaign to Massachusetts is to reach out to their fans in a deeper more meaningful way.
"We believe that we would rather have a small, dedicated shop where we can talk to the brand's fans about living a healthier life," Ryan said. "We're not here just to sell products."
Adam Coulter can be reached at apcoulte@student.umass.edu.
Method, an eco-friendly, home care company, is bringing its campaign "People Against Dirty," on a mission to detox Boston, to the Bay State.
A temporary "detox your home" shop will be set up at 329 Newbury Street and will house many of Method's people and planet-friendly products, along with sample product displays, experts, and some aroma and ingredient workstations.
At these stations there will be sampling, and any interested people will be able to test out Method's products.
"We have a brand, and fragrance is a big part of it, so we offer samples for people to take and try," said Eric Ryan, Method's co-founder.
According to Method's Web site, its products use biodegradable ingredients derived from natural materials, and have such fruit and flower inspired fragrances as cucumber and French lavender. There will also be a "toxic turn-in" at the Newberry Street shop where people can drop off their old cleaning products.
"We'll properly dispose of the chemicals that are brought in and in return we'll give each person a method product," Ryan said.
Part of Method's philosophy is that living in a healthy home is indicative of an overall healthy lifestyle.
"We see products that use poisons to make a house clean, and they cause pollution as well, it makes no sense," Ryan said.
Method's co-founder also commented on the lack of knowledge concerning the long term effects of using chemical cleaners in the home.
"Nobody knows 30, 40 years down the road what the chemicals will do, no matter what though, ongoing use is not healthy for the planet," he said.
On select evenings, the Boston shop will transform into a private party space where a series of events will be hosted centering on educating, and motivating people to live healthier lives. The co-founders will be in Boston until April 27 and any college student who has their school identification at the shop will receive a discount on products.
Ryan, the architect of Method, explained that the company is about advocacy and that the ultimate goal of bringing the campaign to Massachusetts is to reach out to their fans in a deeper more meaningful way.
"We believe that we would rather have a small, dedicated shop where we can talk to the brand's fans about living a healthier life," Ryan said. "We're not here just to sell products."
Adam Coulter can be reached at apcoulte@student.umass.edu.
Viewing Comments 1 - 1 of 1
Julie Dennehy
posted 4/26/08 @ 12:38 PM EST
Adam, thanks for the nice story on method home and its line of eco-friendly products. I appreciate the time and consideration you spent on this subject, and hope you get some more nice feedback. (Continued…)
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